Nathaniel Lubin is the Founder of Lubin Strategies LLC, a boutique consulting firm assisting a range of startups, major corporations, and advocacy organizations. Nathaniel's work focuses around developing strategies to leverage technology and engagement tools to better target audiences around mission-driven goals.
Nathaniel previously was the Director of the Office of Digital Strategy at the White House, overseeing a team of strategists and practitioners as the White House sought to modernize itself and better engage and communicate with the American public. Before that, he served as Director of Digital Marketing at Obama for America in 2012, responsible for all paid advertising, and as Digital Director for the 2013 Presidential Inaugural Committee. At OFA, he quarterbacked the largest paid digital fundraising, persuasion, and field programs yet run in politics: in total, a budget of more than $112 million. Nathaniel also worked on President Obama’s 2008 campaign and helped launch Bully Pulpit Interactive, a leading digital marketing firm.
Originally from New York, Lubin is an honors graduate from Harvard University.